When voters head to the polls in 79 days for America’s November mid-term elections, much will be at stake. All 435 members of the House of Representatives, a third of the Senate and 36 state governors will be fighting for their political lives. And all of them will have to contend with an X factor: TikTok.
The video app has, since Joe Biden was elected in 2020, grabbed centre stage in America’s — and Europe’s — cultural life. Since the last election it has been downloaded more than 110 million times in the United States, and last year it became the first non-Facebook app to cross the 3 billion download threshold globally, despite being banned from India’s market of 1.4 billion people, according to data